Slazenger

Slazenger is an English sports equipment brand, currently owned by the Frasers Group (formerly, "Sports Direct International") since 2004. The former company had been established in 1881, being one of the oldest surviving sporting brand names.

Nowadays there is a wide range of products under the "Slazenger" brands, offering equipment for cricket, field hockey, golf, swimming, and tennis, including athletic shoes and a clothing line.

Slazenger has the longest sporting sponsorship in world history, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.

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