Babolat's DNA has always been to analyse changes in the game and to provide the best solutions to tennis players' needs in order to buck trends and create new ones. In the 90s, tennis was dominated by control-oriented rackets with small heads and square frames, but Babolat created the Pure Drive in 1994. A tennis racquet with a 100 sq.in headsize and an elliptical section to generate power and change the rules of the game.